CHUKI CHUKI

Inspired by songs that she would hear at family gatherings as a kid living in NYC in a Latin household, Chuki Chuki hits very close to home for Esty. Created in Dec 2022 with friend and producer Ex Mañana, the track and much of Esty’s new music breeds from her experience as a first-generation Dominican American. Rooted in Merengue but melding her American knowledge of Hyperpop, Chuki Chuki is your and your best friends’ new party, “get saucy” anthem.

The opening chords spark the playful spirit of the track and also the movement of your hips. Used in Dominican slang, the word “Chuki” means up to no good, derived from the children’s diabolical doll “Chucky”, who is always looking for trouble. The slang is now appreciated more lightheartedly and fun, used to describe friends being mischievous and looking to party. Shining light on her Dominican culture in this track and new music video, Esty is proving why the Dominican Republic is the blueprint for what is next in music culture. 

The music video, which was filmed in the Dominican Republic with Esty’s Creative Director, Amaya Segura and Director Juanca Paulino, pays homage to her Dominican musical influences and subjects Latinx creatives. Influenced by Dominican girl bands of the 80s, the outfits, (designed by Latinx creators) and her little chores numbers in the video are all tributes to their impact. Chuki Chuki is a continuous display of diversity, confidence, and uniqueness - showcasing the inclusive and vibrant world of Estyland.